our story

FAMILY LEGACY

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In 1973, Mukesh Shah started the diamond jewelry business. He never imagined that his passion would take hold for generations to come. Together with his son, Hemang, they grew a small family shop into a diamond legacy. More than a 50 years later, the Shah family continues to design and craft the most exquisite diamond jewelry. With this store, he embarked on a personal mission to provide Indian women with the resplendent jewelry they sought.

This family-owned establishment became a symbol of enduring family traditions, unwavering values, and uncompromising integrity. From ethical trade practices to philanthropic endeavors, Mr Mukesh quickly became a household name in South Mumbai. Families turned to the store for every significant occasion, be it the birth of a child, weddings, Diwali celebrations, or gift-giving. It comes as no surprise that the Gujarati and Marwadi communities were among the most ardent patrons of the store.

Furthermore, they have expanded their reach to international markets, exporting their exquisite creations to the UAE, USA, UK, China, and Japan, thus embracing global trends. Mr Hemang Shah looks after the operations in USA. They serve a wide range of wholesale and retail clients in USA via Notg Star Ltd.

ABOUT NOTG STAR LTD

NOTG STAR LTD is a prestigious jewelry company formed in 2020 that specializes in offering exquisite and high-quality jewelry products to both high-net-worth individuals directly and large wholesalers/retailers. With a reputation for elegance and sophistication, the company has established a strong presence in America's top cities and has expanded its reach to international markets, including Europe and China.


Precious Jewelry Products:

NOTG STAR LTD offers a wide range of precious jewelry products designed to cater to the diverse tastes and preferences of its discerning clientele. These products include:

  • Diamond Jewelry
  • Gemstone Jewelry
  • Gold and Platinum Jewelry
  • Pearl Jewelry
  • Custom Jewelry

Wholesale and Retail Business in America's Top Cities:

NOTG STAR LTD has established a strong presence in America's top cities, including New York City, Los Angeles, Chicago, and Miami. In these locations, the company sells to retail boutiques and wholesale clientele.

Overall, NOTG STAR LTD is renowned for its exceptional jewelry products and its dedication to serving the needs of both high-net-worth individuals and wholesale partners across America's top cities, Europe, and China. With a commitment to quality, elegance, and customization, the company continues to be a prominent player in the global jewelry industry.

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2023 DIAMOND GARDEN

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Adapting to the changing landscape of the jewelry industry, Mr. Hemang Shah leads a new endeavor known as DiamondGarden, which takes the brand into the digital realm. DiamondGarden.usa leverages the power of the web and social media to connect with the Gen Y Indian audience. This virtual storefront offers a curated selection of gold, diamond, and Jadau jewelry to customers worldwide. Starting in 2023, DiamondGarden will also feature lab-grown diamonds and jewelry, embracing innovation while upholding the legacy of the Shah family.